Your website represents you, your product, or your services. If it’s messy, confusing, or it simply doesn’t feel right, people will think the same about your services or your product. You can increase your business significantly just by optimizing your website. Don’t allow people to get a bad first impression because it will influence on all of their decision from then on.
So, what can you do to make your website look more inviting and appealing to people?
Here are a couple of things that you can do today:
Websites tend to be overcrowded with less important information which ultimately hides the real reason why people clicked on your website in the first place. People want to find what they need with ease. Not everyone is a computer genius. Some might even get scared that they will somehow get a computer virus from all the things that popped up. Create an interface with intuitive navigation that shows only the primary, most important information. This information should have secondary information hidden behind it, revealed only after they move their mouse over that field. This way, you will lead them to what they want. Otherwise, they will just quit your website without putting much effort into finding what they initially came for. If you really want to display less important information on your front page, put it on the bottom so that it’s not the first thing people see when they enter.
Use the right font
You have to remember that the era where only PC’s ruled the Internet is over. Now, you have to take every device into consideration. If a font looks great on PC, it doesn’t necessarily have to look great on mobile phones too. A text may get distorted or even ugly when viewed from a mobile device so check what it looks like on every device before you put it out there for everyone to see. However, if you don’t want to waste your time checking how it looks like every time you change something, then simply use a universal font.
Buttons like submit or send can be the ugliest part of a web page. When designing a website, people tend to overlook them because they don’t seem so important, but in reality, they are the most important part. It’s what completes the whole ordeal. It’s the end game for customers. So unless you want your customers to change their minds at the last second, you better do something about it.